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From music videos to the flight of a single stork to sports analysis, 3D data visualization covers it all. In 2008, English rock band Radiohead released a music video for
House of Cards
created using a scanning system capturing 3D images through structured light for close ups and 64 laser rotating system with a 360 degree radius, shooting 900 times per minute for wider shots such as landscapes. The result is an all 3D data visualization video.
422 South
is a data visualization, computer generated imagery (CGI) and visual effects company in the United Kingdom. In March, they published a CGI 3D data visualization video entitled “
3D Data Visualization Reel-2015
.” They describe the video as “the world as seen by data” and begin with tracking a day in the life of an urban seagull. The video composition goes on to follow seals dodging ships in the North Sea, lightning strikes vs. lottery winners, rush hour traffic in Los Angeles, international meat trade routes, the world’s busiest two runway airport and many other topics. The 3D data visualizations are powerful.
Lastly, 3D data visualization helps athletes and sports enthusiasts analyze games and improve performance.
GameSetMap
explains how the data is displayed and used for tennis matches. For example, one data visualization example displays serve patterns during the World Tour Finals in 2014. Further down the site, a 3D heat map shows where the ball was most frequently during a match between two right handed players over 5 sets at the US Open. The data consisted of 10s of thousands of data points which are unmanageable without some sort of analysis.
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