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What is data visualization and is it important?

7/14/2015

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What is data visualization and is it important?

Presenting data in a visual form such as a chart, graph or picture is SAS Institute’s definition of data visualization. The analytics software and service company’s What is data visualization web page explains that human brains process charts and graphs faster than spreadsheets or reports. Yet, many still find charts and graphs boring. Enter interactive data visualization offering more details and changing the ways data is viewed. Users can click on parts of the visual to find more information and remain interested.

Data visualization is important because it often allows people to see things which were not apparent before they viewed the data in a visual presentation. Patterns emerge that are not as visible on a spreadsheet and the data can be consolidated regardless of the amount.

spatial data visualization
SAS does offer advice for generating the best data visualization possible. One tip is to know your audience and how your audience processes information. Second, understand the data and what you want to communicate. Third, choose the best but simplest form to convey your visual information.

All that is great for a business but what is data visualization for the average Joe? If the data exists, it can be made visual whether for use or entertainment. WebdesignerDepot .com offers 50 Great Examples of Data Visualization , including some of the data visualization tools that create them. For example, Narratives 2.0 creates music visualization.

music data visualization
Tag Galaxy allows the user to search Flickr tags and view all images via a globe graphic. Viewers can see a larger version by clicking on a picture.

pitcure data visualization
Visualizing the Bible provide a visual representation of 63,000 textual cross-references in the Bible. It is more for its attractive appearance and is not interactive.

music data visualization
Finally, Visual Complexity is a collection of visualizations categorized and ready for viewing. For example, one contributor created a summary of his son, daughter, cat and his own movements through their living room over one hour in 2008.

data visualization map
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